Gorham is an IBM Design Principal and the Group Creative Director for IBM iX’s Cambridge studio. He has over twenty five years of experience as an illustrator, designer, and design thinker in creative services and customer experience consulting, with a particular emphasis on customer experience strategy, creative and brand strategy, conceptual problem-solving, and compelling creative execution in both traditional and digital media. 

Currently, Gorham is focused on conceiving, designing and managing the delivery of digital experiences for IBM’s clients. Conceptually, this requires a deep understanding of the business, customer, technology and brand forces that together shape the design of behavior-influencing experiences. Executionally, it requires mastery of design principles and their application, informed by a comprehensive understanding of current and future trends in user experience theory and practice, mastery of IBM’s Enterprise Design Thinking framework, and leavened by an uncompromising passion for æsthetic excellence.